Marketing ProfessionalBuilding Creative Strategies
Detail-oriented and driven marketing professional with an MSc in Marketing from the University of Liverpool.
Manchester
+44-749-3572107
milena.beltser@gmail.com
About Me
Creative and results-driven marketing graduate with an MSc in Marketing from the University of Liverpool and a strong background in multichannel marketing campaign execution, stakeholder collaboration, and data-driven decision-making. Skilled in coordinating global marketing campaigns, creating engaging content, organising events, and ensuring smooth project execution. Experienced in brand strategy, campaign performance analysis, and digital engagement.
Core Skills
Campaign Coordination & Execution
Content Creation & Asset Management
Data Analysis
Canva
Figma
CapCut
Stakeholder Communication
Multichannel Marketing Strategies
Budget Tracking
KPI Reporting
Microsoft Office
Event Management
Work Experience
Senior Marketing Executive
Inconnection UK
08/2025 - Present
- Owned end-to-end marketing strategy, planning, and reporting, delivering campaigns with clear, measurable impact.
- Increased LinkedIn engagement by 45.7% and improved content consistency by 30%, while doubling average Instagram post views through a data-led content strategy.
- Grew LinkedIn following by 24% in 6 months, achieving ~40K impressions (+26%) and 900+ reactions (+30%).
- Achieved 15% lower cost per click than competitors across paid campaigns through a structured A/B testing approach.
- Developed and executed segmented email campaigns, driving upsell and cross-sell revenue growth.
- Managed and optimised 4 websites, driving increased traffic and attracting new business through content and UX improvements.
Marketing Strategy
Social Media Marketing
Paid Campaigns
Email Marketing
A/B Testing
Website Management
Content Strategy
Community Marketing
Trust Wallet (Binance Group)
07/2024 - 01/2025
- Managed 7 global marketing campaigns, ensuring timely execution and alignment with brand strategy.
- Coordinated cross-functional teams, ensuring smooth communication between design, HR, and engineering.
- Managed campaign budgets and optimized spending, achieving a 500% ROI.
- Organised influencer partnerships and online events with Key Opinion Leaders.
- Increased LinkedIn following by 20,000+ in four months, leveraging data-driven content strategies.
- Created and scheduled textual and visual content (banners, branded imagery, post templates, user tutorials) for 5 channels.
- Conducted competitor and trend analysis to inform marketing decisions and enhance engagement.
Social Media
Campaign Management
Content Creation
Digital Marketing
Marketing Strategy
Budget Management
Performance Marketing
Marketing Assistant
ArtClick
12/2023 - 07/2024
- Created and scheduled content across multiple digital platforms, including Instagram, LinkedIn, and TikTok.
- Developed detailed reports and presentations on campaign performance and market trends.
- Created brand guidelines and marketing materials to ensure consistent messaging and design.
- Coordinated with designers and content creators to produce high-quality social media assets.
Content Creation
Social Media
Brand Guidelines
Digital Marketing
Reporting
Marketing Strategy
Data Curator and Analyst
Interdisciplinary Centre for Security, Reliability and Trust
05/2022 - 09/2022
- Conducted monthly KPI analysis to support data-driven marketing and business strategies.
- Structured and interpreted large datasets to extract actionable insights for marketing campaigns.
- Developed automated tools to streamline data analysis and reporting processes.
Reporting
Data Analysis
Microsoft Office
Excel
KPI Analysis
Automation
President of Ukrainian Society
University Organization
10/2023 - 09/2024
- Organized 20+ cultural and networking events for up to 150 attendees.
- Managed the society's social media accounts, creating visual and textual content.
- Increased profile activity by 79%, external link taps by 650%, and gained 41% more followers.
- Led a team of 7 people, distributing responsibilities and assisting with event organisation.
Social Media Content Creation
Teamwork
Project Management
Event Management
Leadership
Assistant of the Quantitative Methods Department
Reputation Capital Group
08/2020 - 09/2021
- Analysed qualitative and quantitative data and presented reports weekly.
- Prepared presentations for clients, analysing the company's corporate culture and reputation based on consumer and employee surveys, focus groups, and market analysis.
- Organised a partnership between Kyiv National University and Reputation Capital Group.
Market Research
Brand Reputation Analysis
Survey and Focus Group Research
Partnership Development
Education
MSc Marketing
University of Liverpool
Relevant modules: Marketing Analytics, Marketing Strategy, B2B and B2C Relationship Marketing, Digital Marketing
BSc Erasmus+ Semester
Free University of Berlin
GPA: 90
Relevant modules: Sociology of Inequality and Organizations, Qualitative Research Methods
BSc Exchange Year
University of Luxembourg
GPA: 80
Specialisation: Communication
BSc Sociology
Kyiv National University
GPA: 90
Relevant modules: Qualitative Data Analysis Methods, Quantitative Data Analysis Methods
Honours & Awards
University of Liverpool Management School Excellence Scholarship
Scholarship of the Ministry of Foreign and European Affairs of Luxembourg
Top 5th Student, Business-Leader School
Award for the best presentation at the All-Ukrainian Scientific and Practical conference
Get in Touch
Contact Information